2010 World Cup Boots

Global launch of new Nike Elite Series for the 2010 South Africa World Cup.

We developed an analogue pinball with a digital screen to show the features of each one. There were four different challenges so the user could experiment the on their own the features of the boots: their accuracy, their speed, their touch and their control.

Aproved Scenes 

designed by Dani Requena

First Proposal - Accuracy Scene

designed by me before receiving the Global Guidline Kit. Definition and design of the gaming elements and the board structure.

Gaming elements 

Translation of the Boot's features into elements of a gaming scene. Bumpers, speed tunnels, holes and magnets, ramps and so on.

Definition of the four game structure and the physical gravity of the ball and elements. While in the Speed Game the ball is light and the bumpers are quick, in the Touch Game, the ball is weigher and slow, and the aim is to go from bumper to bumper to finally goal.

The Object

The result was a digital & analogue Pinball which was placed in some of the main Nike Stores in Spain.