Pepe Jeans launched its new international claim "Have You Seen Pepe" and Doubleyou developed its digital campaign.
We proposed a gameboard, focused in London and four of its most popular areas. Pepe hid lots of Pepe Jeans outfits behind the squares. The users, by choosing 3 friends on FB, had to find out on which one was hidden the prize. The outfits where in different squares everyday so the brand used twitter to give some clues.
The experience was designed and programmed to be multiuser and on real time, so you could see at every moment where were the other players game pieces.
The site was developed in HTML so it could also be seen on tablets.